Sales reports
What you collected, how it arrived, and the two clocks that tell you when.
Restaurant → Analytics → Sales
Collected, not ordered
Every money figure on this page is collected revenue, net of refunds — what actually reached you. It is not the face value of orders placed, and the difference is deliberate: an order that was placed, cancelled and refunded should not appear as income.
One chart shows both lines together, precisely so you can see the gap.
The figures
| Figure | Meaning |
|---|---|
| Revenue | Collected in the period, net of refunds. |
| Items per order | Units per paid order. The number an upsell should move. |
| Spend per head | Per cover recorded. Meaningful once you set covers at the till. |
| Discounts given | Coupons and rewards together — what you gave away. |
| Tips | On paid orders. |
The charts
| Chart | Answers |
|---|---|
| Revenue over time | Collected against the value of everything placed, day by day. |
| Takings by tender | Which payment methods carry your business. |
| Revenue by hour | When in the day money is made. |
| Order channels | How orders reached the kitchen — website, kiosk, till, phone. |
| Service modes | How they leave the building — delivery, pickup, dine-in. |
| Discount sources | Coupons, loyalty rewards and till reductions, separated. |
| The money clock | Collected revenue by weekday and hour together. |
Discount sources
Three things get called a discount and cost you differently. Splitting them tells you whether your margin is going to coupons you chose, to loyalty you promised, or to reductions given at the till — which is a management question rather than a marketing one. See Reasons.
Range and export
The range switcher covers every chart on the page at once. Export CSV writes the current period, so a month's figures can go to an accountant without retyping.
When it doesn't work
Revenue is lower than my order total
Correct, and expected. Refunds are subtracted and unpaid orders are not counted.
Spend per head is blank
Covers are not being recorded. Set them with Guests at the till.
The tender chart shows one bar
Everything is being taken one way. Common and correct on a delivery-only restaurant.
Tips are zero
Tipping is switched off, or nobody has left one. Your platform operator turns it on at Admin → Settings → Checkout.